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February 4, 2016

5 Reasons Why ASUS' Zenfone Go is a Perfect Must-Have

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Summer is just a few months away and we know that it is the best time of the year to go places and have an adventure. Of course adventure wouldn't be great if you don't have any gadget to record your journey so for this coming summer here's the best companion for your travel adventures, an ASUS Zenfone Go.  And here are the 5 reasons why ASUS' Zenfone Go is a perfect must-have.

While it seems that choosing the right kind of smartphone may be as challenging as planning your next travel destination, one actually need not look no further than the trailblazing ASUS ZenFone smartphone series, which since its launch last July 2014, has literally taken over the world by storm. And just like the bucket lists and itineraries we are all so accustomed in preparing for a brand new adventure, allow us to list down some of the top reasons why in particular the value-for-money ASUS ZenFone Go (ZC500TG) would be the perfect smartphone to have with you during your road trips and vacations this season.

The Price is Right: Your Best Bet for a Budget-Friendly, High-Value Smartphone
For a retail price of just PHP 5,995.00, the ASUS ZenFone Go is a sure hit for millennial travelers who are always on the look-out for items that will not only be useful to have wherever they go, but will also be ‘easy on the pocket’ for their budget travels. With its key features and main selling points (read on below), the ZenFone Go will really suit the lifestyles of both road warriors and vacationers alike.

Without a doubt, this smartphone’s very affordable pricing allows you to enjoy new experiences and destinations without having to break the bank.

Every Traveler’s Delight: It’s Compact, Elegant and very Light
They say that the secret to a stress-free travel is to simply pack light, and this could not be any more true for the ZenFone Go. With its light and compact built (weighing only 135 grams), the ZC500TG ensures travelers that you reduce space, weight, and any additional cost for your baggage. Moreover, at is slimmest point, the ZenFone Go is only 5.2mm – ultimately making it comfortable to hold and travel-friendly enough to be placed in your pocket anywhere you go.

And because what is traveling, if not in style, the ZenFone Go also displays the iconic ASUS spin cut-effect, with the concentric lines providing a magnificent visual effect. For added aesthetic, the ZenFone Go comes in three stylish colors of your choice: White, Black or Red.

The Need for Speed: Instant Touching Response
More often than not, nothing says “travel buzzkill” more than having to encounter speed bumps, detours and long waits along the way, most especially if you are in a hurry.

You will definitely not encounter these with the ZenFone Go what with its unmatched instant touching response: The ZC500TG is equipped with a super sensitive and instant 67ms touch response time that keeps up with all your needs even when you are on the go, or in a rush – making this the perfect travel gear for multitaskers and globetrotters.

Loud and Clear: An Audio Experience Like No Other
The ZenFone Go also offers you added entertainment at the palm of your hands as you go about in your travels. The ZC500TG benefits from ASUS-exclusive SonicMaster technology for exceptional mobile-audio experiences. In fact, the smartphone’s ingenuous amplifier design enables the ZC500TG to deliver an output voltage that is up to 25% greater than competing smartphones.

Going the Extra Mile: But Wait, There’s More!
Photo enthusiasts and social media- savvy travelers can also enjoy the ZenFone Go’s camera functions, what with its two built-in cameras, with the main camera having an 8MP, f/2.0 lens.

On top of these, the ASUS ZenFone Go keeps the fun rolling with a high-capacity battery that provides almost 30 hours of 3G talk time and over 10 days on standby. The ZC500TG also packs a powerful 1.3GHz quad core processor for superior everyday performance, and includes intelligent dual SIM, dual-active technology that lets users both deal with and switch seamlessly between business and personal needs.

ASUS
Model : Zenfone Go

January 14, 2016

Multitasking Multiplied with Acers Newest Units, the Liquid Jade Primo Smartphone

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For all Acer fans and user here's a glimpse of the new Acer Liquid Jade Primo, a 5.5-inch premium smartphone running Windows 10 Mobile. The Liquid Jade Primo provides ultimate productivity for professionals through Continuum, allowing Windows 10 universal apps to provide a PC-like experience when the smartphone is connected with a secondary display. This smart will definitely puts you on the work mode with mobility.  Check out about the smartphone below.

Award-winning Sleek Design

The Acer Liquid Jade Primo features Acer’s award-winning Liquid Jade design language with a sleek and slim profile, curved back cover that fits comfortably in the hand and ergonomic 2.5D Corning® Gorilla® Glass screen. The rear and front covers feature a fine hairline-brushed finish, while a sharp diamond-cut band wraps the chassis and gives the smartphone an even more polished look. The cohesive circular-shaped receiver, rear camera, and speaker inherited from the Jade family add a touch of elegance.

Multitasking Multiplied

With a USB Type-C monitor, wireless display accessories or the Display Dock, the Liquid Jade Primo can provide a PC-like experience on an external display with Windows 10 universal apps. It can be used as a touchpad and virtual keyboard or a keyboard and mouse can be connected for multitasking on both the screen and on the external display; this unlocks use-cases such as:
Connecting the smartphone to a TV or monitor at hotels or anywhere on the go for productivity-intensive applications, so that the heavier laptop can be left at home.

Projecting presentation decks to a projector or large screen, while displaying the “Presenter View” on the smartphone.

Playing videos on the TV while using other apps on the smartphone simultaneously.

The Liquid Jade Primo features a stunning 5.5-inch Full HD AMOLED display that supports 100 percent of the NTSC color gamut, with 10000:1 contrast, and 176-degree wide-viewing angles. A hexa-core Qualcomm® Snapdragon™ 808 processor, along with 3GB RAM and 32GB of internal memory provides powerful performance needed for multitasking, while LTE Cat. 6 and 802.11ac MIMO connectivity options makes downloads a snap. The 21MP f/2.2 auto-focus rear camera has dual LED flash and supports up to 4K (3840 x 2160) video recording and the 8MP f/2.2 front-facing camera boasts a wide-angle of up to 84-degrees, while supporting up to Full HD 1080p video recording.

Engineering Excellence

To reduce the heat that resource-intensive multitasking brings, the Liquid Jade Primo features an advanced cooling system that efficiently dissipates the heat from the processor, while also reducing the overall rear surface temperature.

For a slimmer chassis, the Liquid Jade Primo’s antenna is formed by laser direct structuring (LDS) technology, allowing integration of the antenna and back cover. Also contributing to the slimmer profile is on-cell touch technology, which moves the touch layer onto the outer glass surface of the screen, eliminating the touch substrate layer.

Enterprise-Grade Security and Device Management

With BitLocker technology on Windows 10 Mobile, the Liquid Jade Primo allows for full encryption of all user data stored on internal memory, protecting the device from offline hardware-level attacks. For corporate users, the Liquid Jade Primo also supports device management solutions such as Open Mobile Alliance Device Management (OMA DM) v1.2 and Microsoft Intune, so that IT personnel can help users be productive while safeguarding company information.

Exact specifications, prices, and availability will vary by region. To find out about availability, product specifications and prices in specific markets, please contact your nearest Acer office or retailer via www.acer.com.





December 14, 2015

Huawei's Flash and Spark, Took a Wave of Free WiFi at SM Mall of Asia

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When red and white becomes the in of the day and that big belly guy on the red suit turns into a hunky model, well itmade most of the ladies follows and took a photo with them. Mall goers at the SM Mall of Asia, were in for a surprise, as this dudes on red and white made a wave of free wifi instead of gifts.












They were the #HuaweiHotspotHotties, these foreign models led shoppers to the Cyberzone event center where Huawei exhibited their latest line of pocket WiFi devices via a mini fashion show.

“The #HuaweiHotspotHotties characterize the sleek and elegant look of our new WiFi devices that are guaranteed to make heads turn for a second look, says Charles Wu country manager of Huawei’s consumer business group. “But more than just its refined and stunning appearance, Huawei’s new connectivity devices also delivers fast uninterrupted 3G and LTE connectivity wherever you go.”
Wu said the event was held to educate internet users of the advantages and features of the devices, and let them experience firsthand why people are now asking for a Huawei when purchasing a pocket WiFi.

“Everybody wants a reliable internet connection, as the leading global ICT solutions provider, Huawei is known for building telecommunication networks around the world, as such, our strength lies in designing products that would work best with the current infrastructure of these mobile broadband networks,” says Wu.

Audiences who “spotted” these Hotties and uploaded their pictures on social media also got the chance to win their own pocket WiFi devices and other exciting prizes.
“Always on” mentality With the continued growth and increase in the number of mobile devices being used to access the internet, Filipinos have developed this “always on” mentality or that need to be always connected.

According to a study called Wave7, Filipinos have been using social media platforms 53 hours a week—11 hours more than the total global usage. Thus it comes as no surprise that from being the text messaging capital of the world, the Philippines has now become the social media capital of the world.

“Whether it’s to keep in touch with friends and family, share new experiences or meet new people, we are always looking for the best way to connect to the internet,” notes Jose Vega, Sales and Marketing Director, Huawei Device Philippines.

“One of the first things people ask about as soon as they arrive at their destination-- whether its a hotel, a restaurant or even at a friend’s house is for the Wi-Fi password, but since not all venues could handle the number of people connecting to their routers, internet connection can be very slow-- that is if you can even connect in the first place. That is why having your own Pocket WiFi device remains the best and most convenient solution especially if you are travelling with your family or friends and need to connect several devices at a time,” he added.

“When you get a Huawei WiFi, you don’t have to ask for passwords anymore because you instantly become the hotspot everyone would be searching for instead.”

"HUAWEI FLASH (E5573) The Huawei Flash is an LTE enabled mobile WiFi hotspot highlighted by an exquisite metallic halo button at the center, and one touch play for easy operation. On the front of the device, there are two single LED indicators for battery and signal strength. The Flash can provide internet connection to 10 Wi-Fi enabled devices with download speeds of up to 150Mbps and upload speed of 50Mbps.

The Flash is powered by a 1500mAH battery, which can last to up to 5 hours of WiFi usage and up to 300 hours in standby mode. Install the Huawei Mobile WiFi App 3.0, the Flash lets you quickly and easily "share" photos, apps between mobile phones accessed to the same Mobile WiFi.

The Huawei Flash supports Cat.4 LTE 4G FDD-LTE 800/850/900/1800/2100/2600MHz, 3G UMTS/DC-HSPA+: 850/900/2100MHz, and 2G GSM/EDGE/GPRS: 850/900/1800/1900MHz frequency bands. It likewise supports dual band WiFi 2.4Ghz and 5Ghz.

HUAWEI SPARK (E5330)
The Huawei Spark refines both style and size and is world’s most compact 21 Mbps 3G router. The one key design blends elegance and practicality to deliver portable network in style.

The Huawei Spark can support up to 10 WiFi devices to access internet with download speeds of up to 21.6Mbps and upload speed up to 5.76Mbps. It likewise boasts of a startup time of just 5 seconds

With its 1500mAh, battery the Spark can last up to 6 hours of continuous usage and a standby time of up to 300 hours. It supports 3G DC-HSPA+/HSPA/UMTS 2100/900 MHz; 2G GPRS/GSM/EDGE: 850/900/1800/1900 MHz 

HUAWEI LIGHTNING (B315) LTE CPE Router
True to its name, the Lightning supports fast LTE CAT4 connections of up to 150Mbps. This WiFi router is best for SME requirements as it can deliver maximum speeds of LTE CAT4 150Mbps through its Gigabit Ethernet port.

The Lightning’s enhanced Wi-Fi extends wireless coverage and eliminates dead corners and offers wireless access for up to 32 devices. The Huawei Lightning supports peak download speeds of up to 150mbps and upload speed to 50Mbps.




On UMTS network with DC-HSPA+ technology, B315 could achieve downlink speed to 42.2Mbps and uplink to 5.76mbps. The Huawei Lightning is also backward compatible with GSM and EDGE.



For more information visit http://www.huawei.com/ph/

December 4, 2015

When Brand and Style Collaborates, ASUS Partners with Country’s Premier Icons for #ZenLooks

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When brand and style collaborates it brings something extraordinary and out of the regular, ASUS Philippines has joined forces with the crème de la crème of the country’s creative elite to encourage more Filipinos to showcase the diverse beauty of local culture, as well as their unique eye for design, for the #ZenLooks competition.

It's really great that local style, fashion, history and culture are being showcased and incorporated in a brand like this.

Sharing what they do best, internationally acclaimed and multi-awarded industrial designer Kenneth Cobonpue and style authorities David Guison and Arisse de Santos are onboard to help amplify the call for their fellow Filipinos to join in by creating their own designs for this competition, which invites individuals to submit an original case design for the ZenFone 2 inspired by the Philippines’ national colors.

Kenneth Cobonpue - Influencer ZenFone Cases Nature’s most captivating hues inspire Cobonpue
Fresh from accolades received for the outstanding venue design he conceptualized for the recently-concluded and highly-publicized APEC 2015, Cobonpue focuses his attention on the shades and shapes of nature as his design inspirations for #ZenLooks.

On partnering with ASUS Philippines for the competition, he says, “I feel humbled to be a part of a global movement that allows Filipinos to express their creative identities through a personal must-have that accompanies them in their day to day. Our mobile phones, and what we do with them, say a lot about who we are and what we love.”

Admitting his personal affinity for the ZenFone 2, he declares, “It’s the perfect phone for this campaign. As a designer, the ZenFone 2 allows me to express my personal aesthetic. It’s very important that a device latches on to its owner’s views. And as for its performance, I like that it doesn’t compromise speed and promises such a rich photography experience for anyone who appreciates style.”

He concludes, “#ZenLooks is consistent with my personal advocacy of creating original and unique designs while promoting local culture. It’s a collaborative effort between the ASUS team and aspiring artists to produce an art piece inspired by the Philippine’s iconic elements.”

David Guison - Influencer ZenFone Cases

Guison pays tribute to one of Ilocos Norte’s most scenic spots
As his way of reminding himself that the Philippines has so much to offer in terms of beauty and travel experiences, Guison zoomed in on the Kapupurawan rock formation in Ilocos Norte, admittedly also one of his favorite scenes, for his case design. A travel enthusiast himself, he reveals, “I always feel the need to document everything, so this image is a note to myself that there are 7,107 islands in the Philippines to explore.”

Having previously worked with ASUS as an intern, Guison shares, “I am very honored to be working with ASUS again as I have a deep appreciation for the brand. The ZenLooks campaign inspired me so much as well since I love travelling and capturing everything – which also makes the ZenFone 2, with its superb camera, a great phone match for the campaign.” And with his many blog followers, this stylephile is likewise excited to encourage others to express their own brand of creativity through the competition. “My readers are very talented and they have a keen eye for style, so I'm sure they will rock this design contest by ASUS. Plus, it's not every day you get to collaborate with such an established brand.”

Arisse de Santos - Influencer ZenFone Cases

It’s a play of watercolors for de Santos The lifestyle blogger harnessed her love for watercolors in her ZenFone 2 case design. Commenting on the strong platform the competition provides for creative self-expression, de Santos says, “#ZenLooks is a great springboard for Filipinos to showcase their skills and creativity, not to mention pay tribute to the beauty of our country for the whole world to see. It also doesn’t hurt that they’re encouraged to do this with the ZenFone 2, which is classy and sleek and can match any personality or mood.” She encourages her readers to add their personal touch to their case designs. “Envision what you want for the final look, and embrace the opportunity to use your creativity to show everyone why the Philippines is worth experiencing.”

Road to #ZenLooks: Incredible Catwalk featuring Kim Jones

Following a global introduction that launched an exciting design partnership with Italian vlogger and YouTube personality Marzia Bisognin (better known as her handle “CutiePieMarzia”), #ZenLooks likewise took off with a regional prelude highlighting a collaboration with Filipina-British fashion icon Kim Jones, which saw the popular blogger and style connoisseur going on a whirlwind 7-photo sartorial journey across seven countries in Southeast Asia in seven days with ASUS to unravel the region’s ultimate fashion story using the ZenFone 2.

Cobonpue, Guison, and de Santos all laud ASUS’ choice of Jones as the campaign’s regional ambassador. “Kim Jones as a style icon seamlessly displays what it means to travel in style. She reflects the caliber and passion of this beautiful campaign.” Guison agrees: “Kim has consistently produced quality content for her brand and she outdid herself yet again with this campaign. I enjoyed following her adventures with the ASUS team. One day they were in the busy mosques of India, the next day they were in the floating markets of Vietnam. It was exhilarating!” De Santos adds: “Her classy and sophisticated style sense makes her the perfect fit for the Incredible Catwalk.”

Over 4,000 design submissions from the Philippines so far

With influential and talented Filipinos the likes of Cobonpue, Guison, and de Santos now joining the campaign, ASUS Philippines Marketing Manager Jamie Zaldivar is confident that the competition will see an increasing representation of Filipino creative minds.

“To date, we have already received over 4,000 amazing case design submissions from the Philippines,” she says. “We have always experienced great support from Filipinos every time we launch global and regional campaigns, and this is certainly no different. It’s a great testament of how we as a people are passionate about being part of a creative movement.”

With just 2 weeks to go before the competition comes to a close, Zaldivar calls on Filipinos to get creative and join in. “Not only will you get to express yourself and your love for your country – you’ll also get to share it with the world. Plus, awesome prizes from ASUS Philippines are up at stake.” These include a ZenFone 2 deluxe (worth Php17,995) and the limited edition case designed by CutiePieMarzia for weekly winners; and, if chosen as the Grand Winner, the chance to collaborate with the ASUS design team to have his or her winning case design manufactured.

Zaldivar concludes, “We hope that Kenneth, David, and Arisse’s designs will inspire other Filipinos to keep the entries coming. We are so excited to have these three onboard as together, they represent and advocate the best of Filipino design, style, and culture, culled from their individual perspectives and experiences.”

Deadline for submission for the #ZenLooks design challenge is December 6. To join and create your entry, visit the #ZenLooks Facebook Application at https://asuscampaign.com/zenlooks/ph/.

December 3, 2015

Experienced ASUS' #OneDayOfZen at Fort Santiago

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One of the best way to experience the power of ASUS' Zenfone is what else but an outdoor walk in one of the known historical place in Manila, the Fort Santiago. Just like what happen in the successful launch of the Zenfone 2 series last August when it make waves in the entire country. ASUS Philippines took things by storm and it got the lion's share of prizes from the “100 Days of Zen” photography contest. It is one of the biggest campaigns launched by ASUS Global this 2015 wherein an unprecedented turnout of 70% of the contest’s winners came from the Philippines.

Owing this remarkable feat to the Filipino public’s overwhelming support for the brand, ASUS Philippines decided to make this milestone even more incredible, by putting together a special event that would ultimately pick up from the success of the “100 Days of Zen” campaign, and take it up even a notch higher. Aptly called #OneDayofZen, this special affair would likewise make use of the ZenFone 2 Laser 5.0 as its centerpiece, leveraging on the local market’s continuously growing fervor and fascination over this smartphone.



Smartphone Photography 101 with the pros While the “100 Days of Zen” showcased the superior photo quality of the ZenFone 2, the #OneDayofZen event intended to teach the public how to actually take such powerful photos using the ZenFone 2 Laser 5.0. With this, ASUS Philippines kicked-off the event in high gear, via a back-to-back smartphone photography workshop led by none other than two of the country’s most in-demand photographers in Jay Tablante and Roy Macam.

Widely known for their works in fashion, beauty and pop culture, both lensmen openly lent their expertise, shared pro tips and tricks, and also touched on the evolution of mobile photography. From there, they then gave helpful points on how one can maximize the features and capabilities of the ZenFone 2 Laser 5.0, taking the audience through various scenarios and conditions they might face when taking any and all kinds of photos.

It was during these workshops that it was proven that it was not just the ordinary gadget lovers or tech-savvy individuals who were the only ones who caught the ZenFone 2 series fever during its launch this year. In fact, Jay and Roy, both celebrated photographers with wide-spread careers, shared their awe on ZenFone 2’s photo prowess.






Unmatched smartphone photo quality and auto-focus

Asked to compare the ZenFone 2 to other smartphones, veteran photographer Jay Tablante quickly answered, “I can attest that the ZenFone 2’s auto-focus speed when taking photos is remarkably fast compared to my previous smartphones. More so, in terms of quality, you will find that the images taken by the ZenFone 2 are very crisp and bright overall, so that means you would no longer need to rely on any sort of photo app anymore. Given the ZenFone 2’s overall performance, I can say that it rivals that of the more expensive smartphones out there, but without the hefty price tag.”

Roy Macam echoes Jay’s sentiments:

“Performance wise, I can say that the ZenFone 2 is much faster than the point and shoot cameras in the market now. Its auto-focus speed is so on-point that I have made my ZenFone 2 my go-to device for taking quick snaps, as there is never a struggle to capture any moment.”

Measuring up to an SLR’s quality

Roy continues the discussion: “Another great thing about the ZenFone 2 is its 13mp camera, which makes the quality of its photos comparable to the big SLR cameras. With a great eye and a gadget like the ZenFone 2, one can definitely take an image like a pro who uses an SLR camera, and no one will be able to tell the difference, unless you blow up the image. But given its price, the ZenFone 2 is definitely bang for the buck. And with all the best features packed into one, this smartphone can definitely compete with the SLRs in the market.”

Hands-on with the ZenFone 2 Laser 5.0

Right after the workshops, all 100 of the invited guests then made their way to the historical site of Fort Santiago, where a one-of-a-kind outdoor photography challenge awaited them. The photo categories, which included Best Selfie, Best Indoor Shot, and Best Outdoor Shot, were chosen to showcase the ZenFone 2 Laser 5.0’s unique selling points, and unparalleled photography quality and capabilities.

ASUS Philippines also let netizens in on the fun and celebration of #OneDayofZen through a special offer for the followers of any of the 100 attendees. Interested participants must submit a clear, scanned copy of their official receipt of any recent ZenFone 2 purchase made in the Philippines from November 21 – 30, 2015, along with their favorite photo uploaded by any of the attendees for #OneDayofZen. The first 25 individuals to send both these requirements to marketing@asusph.com, will get to win a limited edition Zenny Doll.



“For this particular milestone for ASUS Philippines, we wanted to really pull out all the stops to celebrate with some of those who have continuously given us their support. We wanted to think of a different way to give back to them, while at the same time showcasing the ZenFone 2 Laser 5.0’s features and capabilities, and that is just how #OneDayofZen came about. We were very happy to see everyone having fun with their ZenFone 2 Laser 5.0 units during the outdoor photography challenge in Fort Santiago, and everyone also had a blast with the two celebrated photographers who joined us in the morning. On that note, I invite everyone to quickly get a ZenFone 2 Laser 5.0 for themselves right away, if they too want to experience the best smartphone photography quality available out there,” closes ASUS Philippines PR and Events Specialist Francis Garcia.

ASUS

Facebook : www.facebook.com/AsusPH

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