February 22, 2013

Line Application Launched!

February 14, 2013 is an extraordinary date, not with an individual but with an online application. Yup! NHN Corporation introduced LINE, the world's leading mobile messenger, in the Philippines. LINE offers the best free messaging, calling and group chatting, while integrating various social network service (SNS) elements like the Stickers and Home, Timeline and Line's multiple family apps including LINE Game and LINE Camera.
The World’s Hottest Mobile Messenger 
LINE Arrives in the Philippines!

- LINE is the fastest growing mobile messaging service in Asian and Western countries with various features as a ‘Smartphone Life Platform’
- LINE is keenly eyeing the Philippine market, as it is filled with a multitude of opportunities
- LINE plans to collaborate with various Philippine companies and carry out local marketing activities to benefit users
According to them, LINE started June 2011 and has rapidly surpassed the 110 million user milestone in 231 countries worldwide in just a year and a half. With this, LINE is tapping into the momentum to further expand its service worldwide. NHN Corporation is keenly eyeing the Philippine market, as we all know it is the texting capital of world so there's a great opportunity and potential market once it is penetrated. LINE plans to actively carry out marketing campaigns like partnering with local artists, animation and entertainment companies to release various localized content such as stickers and Official Accounts, solely for users in the Philippines. LINE also intends to outsource fun games through cooperation with Philippine game developers.

Mr. Hyunbin Kang, Director of LINE Business Office, NHN Corp, said "Through the continuous release of features, LINE has become wildly popular in Asia and is also rapidly growing in North America and Europe, as well as in Spanish speaking countries. LINE is an ideal communication tool for the Philippines, the world's text-messaging capital. users can communicate through various methods such as free messages, local and international calls, and even by playing games together." He also added that "LINE's fun stickers will also enable the users in the Philippines, who are known to freely express their feelings, to accurately illustrate and visualize their emotions. The Philippines is a new target market for LINE and LINE is striving to introduce localized dynamic and distinct features for users in the Philippines."

Aside from LINE's free messaging, they also offer voice call and group messaging with up to 100 people. Great for a big group discussion. Also they added some elements like the LINE Stickers which incorporates emotions with an enhance communication experience. LINE has four characters that represents them, they are Brown, Cony, Moon and James. Each of them have distinctive personalities that have allowed them to gain popularity from users all over the world.

Another LINE element is the Timeline, it is a personal space where users can share their life stories by posting pictures, videos and location information, and Official Accounts in which users can communicate and receive exciting contents from their favorite celebrities, public figures and corporate brands on a real-time basis.

Moreover, LINE allows users to enjoy these various features anywhere with any device. LINE is not only available for use on smartphone but also on various multi-devices such as PC and tablet. It is a cross platform communication service that supports various OS such as iOS, Android, Blackberry, and Windows.

As a ‘Smartphone Life Platform,’ LINE is always adapting and releasing something new to move beyond being a more communication tool, which is evident through its plethora of family brands. Details of its most popular LINE family apps are as follows:

  • LINE Game: LINE Game is integrated with LINE messenger to enhance interaction with friends and foster friendly competition as users can compare rankings.
  • LINE Camera: LINE Camera offers numerous decorating functions such as photo frames, stamps, unique filtered effects, brushes and font styles. Photos can be instantly shared with friends and family through LINE.
  • LINE BAND: LINE BAND is a private mobile group service for managing real-life relationships of various groups for classmates, co-workers, members of a hobby group, families and many more. Distinct functions include a gallery where members of a group can see all photos shared, bulletin boards, schedule check that includes members’ birthdays and anniversary dates, and even a poll feature that allows members to decide on time and place of a meeting.
  • LINE Card: LINE Card is an official greeting card app in which users can send personalized messages of love, thanks, or congratulations and can choose from various free card images. Users can also select their own image from their own camera album and insert it into LINE Card.

For more information about LINE, please visit its official website http://line.naver.jp/en/.

LINE Facebook Page

LINE Official Blog

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