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July 10, 2017

Acer Philippines and G-Shock's #TimeForUs Campaign, Bridging the Gap Between Two Generations

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 One of the leading tech and innovations company launched their latest campaign #TimeForUs, a movement that aims to narrow the division between Gen Xers and millennials. Acer Philippines moves to bridge the gap between two generations and bring them closer through technology.

According to Sales and Marketing Director of Acer Philippines, Sue Ong-Lim, "At Acer, we believe that it's time to focus on bridging the generation divide," "It's imperative that we see that, amidst the differences between Gen Xers and millennials, they are also a lot alike," she added.

To represent the time difference, the campaign forge a partnership between Acer Philippines and G-Shock, a franchise owned by Casio. G-Shock's appeal has spanned both of the two generations, Gen X and millennial and continues to be popular.


Acer Philippines also called on rock musician BastiArtadi and spoken word artist Juan Miguel Severo, both artistic icons of their craft and time, to collaborate and develop “Time For Us” a musical-and-spoken word piece to drive the message of the campaign. BastiArtadi, vocalist of the award-winning rock band Wolfgang, rose to fame in the mid- to late-90s, making him a legend among those from Gen X.

Meanwhile, Juan Miguel Severo popularized the art of spoken word poetry when “Ito Na AngHuling Tula Na IsusulatKo Para Sa’yo”, his original piece, made rounds on social media, making it viral among the millennials. The piece cemented the admiration of spoken word poetry as an art form, and since then, Juan Miguel Severo has become the face of the craft.

“G-Shock, BastiArtadi, and Juan Miguel Severo are with us in aspiring to bring the Gen X and millennial generation together,” says Ray Gozon, Senior Marketing Manager of Acer Philippines. “With their help, we are optimistic that we will ultimately be able to succeed.”


The #TimeForUs Launch Event was led by Acer Philippines and it was held at Yes Please. This modern bar at Bonifacio Global City was transformed into a nostalgic wonderland reminiscent of the 80s and 90s, but peppered with today’s technology, symbolic of the event’s cause – old school arcades paired with Acer’s latest laptops, music sets that shifted from old school beats to modern pop, and an overall aesthetic that brought out the best from both eras.

As Acer Philippines formally announced its partnership with G-Shock, the powerhouse brands launched the #TimeForUs promo, where every purchase of qualifying Acer laptops entitles its buyers to a G-Shock watch, which they may claim in any of Acer’s service centers in Manila, Cebu, and Davao.

The event also saw the debut of“Time For Us” - the musical-and-spoken word piece created by BastiArtadi and Juan Miguel Severo. BastiArtadipumped up the crowd with his roaring voice as Juan Miguel Severo, representative of the millennials, spewed compelling words; together, they delivered a powerful performance which was symbolic of two generations uniting.

“At the end of the campaign, we want to have brought a better understanding of and between Gen Xers and millennials,” shares Ray Gozon, Senior Marketing Manager of Acer Philippines. “We want these two generations to see the merits of working together.”


To learn more about Acer and #TimeForUs, you can visit www.acer.com.ph, follow @acerphils on Twitter, or visit the Acer Philippines Facebook page at www.facebook.com/AcerPH. Interested parties may also see flyers for more details on the G-Shock promo.

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